Built on Tom Corley's 5-year study

The habits of
self-made millionaires.

Six realms. One habit in each. A coach that knows your actual life — and texts you like a friend who remembers.

Free while we build · iPhone · No card required

TodayWed, 17 Sep
75%

Three down, one to go.Your 12-day streak is the longest you've had.

Read 30 minutes12d
Move your body8d
Save 10% today21d
Call someone who matters3d

Sam: today's the easy one. Ten minutes and you keep the streak.

233self-made millionaires studied
5 yrsof Tom Corley's research
6realms your life runs on
$0free while we build

Six realms

Six places life happens.

Health, wealth, relationships, career, growth, mindset. One habit in each, and the rest takes care of itself.

01

Health

The body you live in for the next forty years is being built right now.

Move for 30 minutes

02

Wealth

Not a windfall. A percentage, set aside, before anything else touches it.

Save 10% of what came in

03

Relationships

Corley found the wealthy call. Birthdays, hard weeks, no reason at all.

Call someone who matters

04

Career

One deliberate move a day beats a heroic quarter you never start.

Ship the hard thing first

05

Growth

Self-education, not entertainment. Thirty minutes, most days, forever.

Read 30 minutes

06

Mindset

Control the thoughts and you control the emotions that run the day.

Two minutes of breath

The coach

Stop tapping. Just talk.

Sam remembers what you said last Tuesday, notices when you go quiet, and never once sends you a generic notification.

Voice logging

Say it while you're walking. It sorts out which habit you meant.

Memory that carries

Your context builds. Week ten knows what week one told it.

Nudges with a reason

One message a day, at the hour you actually act.

Sam · 7:12 AM

Morning. You said Wednesdays are the rough ones — want to shrink today's read to ten minutes?

yeah. ten is doable.

Done. Ten minutes, logged as a full day. Streak stays at twelve.

also i walked this morning

Logged under Health. That's three of four before 8am — best start you've had this month.

How it works

Four steps, about six minutes.

1

Say what you want

In your own words. "Save $10K." "Quit smoking." No forms.

2

Get the plan

Your goal becomes habits across the realms it actually touches.

3

Log in seconds

Tap, or tell Sam. Streaks build without you thinking about it.

4

Watch it compound

Weekly scores, realm breakdowns, and the months you can feel.

Pricing

Free while we build.

Everything, right now

$0

No card. No tiers. No trial clock.

  • Unlimited habits and goals
  • All six realms
  • The AI coach, uncapped
  • Voice logging and nudges
  • Weekly and monthly reports
Download on the App Store

FAQ

Questions, answered.

What are rich habits?+

Daily behaviours practised by self-made millionaires, identified by Tom Corley across a five-year study of 233 wealthy individuals and 128 people living in poverty. They span six realms: health, wealth, relationships, career, growth and mindset.

Is Rich Habits really free?+

Yes — free while we build. No card, no tiers, no trial that quietly ends. If that changes, everyone already using it hears it from us first.

Is there a web or Android version?+

iPhone only for now. It's the platform we can make genuinely good, so it's the one we're making.

How is this different from every other habit tracker?+

Most trackers hand you an empty grid. This one asks what you're actually trying to do, builds the habits for you, and keeps a coach in the loop who remembers the conversation.

Start with one habit.
Today.

Free · iPhone · Takes six minutes to set up